![]() It looks weirdly nice.ġ0:42: Forget that, it’s not called the bar. It must be time for the iPhone 14 Pro.ġ0:41: It is! Another pre-recorded video… and the bar (not a notch, not a hole and pill) is official. This will be available either on its own (starting at $35 a month), or with the full Apple One Premier services bundle starting at $55 a month.ġ0:40: Hold on, Drance is back. Are we going to see the 14 Pro now?ġ0:38: No! Instead Cook announces Apple’s new iPhone+ subscription service. Tim Cook returns to the stage to sum up what we’ve heard and to promise availability soon. ![]() Nobody under the age of 23 recognizes the music.ġ0:36: Drance says the iPhone 14 is the most environmentally friendly iPhone in Apple’s history, while ignoring the elephant in the room that getting people to buy new phones every year is environmentally ruinous.ġ0:37: And that’s it for the iPhone 14. Yes, she said “budget.”ġ0:34: We see a prerecorded video of cool young people taking photos of each other with the iPhone 14. Drance says it’s the best camera ever in a budget smartphone. And thanks to increased memory she says we can expect “10 to 15 percent faster performance than with the iPhone 13.” Nobody is convinced.ġ0:32: On the plus side, Apple has improved the camera system in the iPhone 14. Around the world Android fans are exploding with fury.ġ0:29: Drance admits that the iPhone 14 and 14 Plus have the same A15 processor as last year’s iPhones, while boasting that it’s more powerful than anything you can find in an Android. That’s definitely not confusing at all.ġ0:28: They’re really pushing this large-screen-small-price thing. The orange is called “ Sunset.”ġ0:26: Drance says Apple has been listening to feedback that users wanted a larger screen at an affordable price, so it looks like reports of the iPhone mini’s death were not exaggerated.ġ0:27: We’re seeing the new non-Pro large-screen iPhone and… yep, it’s called the iPhone 14 Plus. Other than the orange they all look roughly the same as last year. And yes, there’s a big sign behind her saying “iPhone 14.” (If you had money on “iPhone 13s” you’re out of luck.) She says it keeps the “ sleek flat design that iPhone users love” in five new colors. Although–is that a new orange color?ġ0:24: Cook gives up the stage to Kaiann Drance, Apple’s VP of iPhone product marketing, to discuss the new iPhone in depth. But it starts at $269 now–they’ve managed to knock a little off the price.ġ0:22: Williams is off, and Cook returns to sum up.ġ0:23: Now we’re getting somewhere: It’s iPhone time! We get a quick pre-recorded video of what seems to be the iPhone 14, although it’s hard to tell the difference from last year. Ah, the star-spangled invitation makes sense now.ġ0:18: Prices start at $399, and the Series 8 goes on sale next week with preorder beginning Friday.ġ0:20: Williams also announces a new Apple Watch SE with an always-on display and devotes almost no time to discussing it. There’s a new iridescent purple finish, which Apple calls Galaxy. This sounds good, but anyone who owned a Series 2 is immediately skeptical.ġ0:17: We’re looking at colors now, which probably means the presentation is almost done. Williams says this is the “fastest and most efficient smartwatch on the market today.”ġ0:14: More practically, Williams adds that the Series 8 offers “the best battery life of any Apple Watch.” Partly this is down to the S8 chip, and partly down to a slightly larger battery cell. The S8 system-in-package gets a little gentle hype. It’s not clear in what way it differs from the Series 7 in this respect but Apple is selling it well.ġ0:11: Hard details: The Series 8 has a blood sugar sensor! Some pundits had expected blood pressure monitoring too, but no mention of that for now.ġ0:13: On to specs. “We are thrilled to improve and even save lives with our products,” he says.ġ0:10: Neat segue into health and fitness, which Williams says was the key focus for the Series 8, with sleep tracking, exercise, and heart health all key elements. The radical flat redesign has clearly been shelved for another year.ġ0:08: Williams recounts anecdotes of several Apple Watch owners whose lives were saved this year by their smartwatches. Instead Cook gives the stage to Jeff Williams: It’s Apple Watch time!ġ0:06: The Apple Watch Series 8 is revealed in a pre-recorded video.
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